How Much Of A Boost?
Mailchimp (one of the most popular autoresponders, studied almost 11,000 campaigns sent to almost 9 million subscribers and found an astonishing difference in results between segmented and unsegmented campaigns.
Segmented campaigns received:
14.31% Higher Open Rates Than Unsegmented Campaigns
110.95% Higher Click Through Rates Than Unsegmented Campaigns
9.37% Fewer Unsubscribes Than Unsegmented Campaigns
It's clear that segmenting your list produces better e-mail marketing results!